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We have always been there for families, hearing their stories and understanding their needs. With the same dedication we design innovative products that respond to the ever-changing needs of parents and of all those who care for children.


Sustainability is one of the core values of the company and caring for families it’s in its DNA.

After all, to be sustainable means to safeguard the future of the planet and of those who will live there in the years to come.


Our products are developed through a multidisciplinary network, which, together with our R&D department and the Chicco Research Center, calls for continuous, open collaboration with experts of the developmental age, designers and engineers. In addition, we actively promote and participate in the development of future quality and safety standards, fostering a responsible innovation.